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What is an affiliate agency?

An affiliate agency, often called an OPM (Outsourced Program Management) are responsible for identifying publishers to work with, pitching the publishers stories, reviews, negotiating rates and managing the program through an affiliate platform like Rakuten,, CJ, Awin or any of the above named platforms.

What types of affiliate agencies are there?
  • Large agencies that are often part of a holding company will have affiliate teams.
  • Independent digital agencies that manage several digital channels will often have affiliate teams.
  • Agencies that primarily do affiliate marketing are called OPMs (Outsourced Program Management).
  • As more commerce editors become responsible for content, PR agencies often have affiliate teams.
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