AGENCY PROFILE

Matterkind

CONTACT AGENCY

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Matterkind is the activation intelligence arm of Interpublic Group (IPG). Founded on the principle of conscious marketing, we're an addressable advertising company delivering outcomes that matter, through marketing that's kind.

Matterkind's Outcome Navigator 2023 Business Intelligence Group (BIG) Innovation Award;
2022 Gold Award for Best Multi-Channel Campaign Strategy;
Modernized Partnerships to Drive Cross-Channel Collaboration at the inaugural US Partnership Awards;
Top 10 Management Solutions Companies in APAC 2022;
Campaign Asia-Pacific Programmatic Agency of the Year award;
Certified as a “Great Place to Work™”

VIDEO in Interviews

Using the affiliate playbook to activate multiple mediums. Wade Tonkin, Head of Affiliate, Fanatics shares how to educate the market

Working as Fanatic’s Director of Global Affiliate has changed the way Wade ...

Sep 15, 2023 • 3 MIN READ

FROM OUR PARTNERS

First-Party Data Doesn’t Have to Be Just a Safety Net

Most brands accept they need to build out their first-party CRM database. ...

Sep 5, 2023 • 5 MIN READ

FROM OUR PARTNERS

Five Advertising Tech Trends We Expect to See in 2023

A new year means new emerging trends and technologies in the adtech ...

Aug 23, 2023 • 4 MIN READ

UPCOMING EVENT

Webinar: using affiliate to capture value from all marketing activity

In this webinar we will consider how each marketing activity impacts affiliate ...

Oct 19 • 3 pm

Global Cruise Line Improves Bookings 20% with Performance-Based CPA Model

A global cruise line came to Matterkind for recommendations on audience engagement tactics, ad formats and platforms to drive site bookings. Matterkind resolved campaign overlap and frequency issues ...

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New Balance Reinvigorates Affiliate & Partner Programs

New Balance approached Matterkind to help modernize its affiliate marketing program. The retailer had three main goals: 1) Diversify their partner mix, 2) Establish new strategic partnerships better ...

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CRM-Powered Audience Strategy Drives Engagement for Health & Beauty Retailer

This beauty brand was ready to infuse and connect their promise across every touchpoint in their customer’s journey, looking to maximize long-term growth in a rapidly changing, complex, ...

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National Insurance Provider Experiences Growth with Pay Per Call Solution

This well-established home and auto insurance provider set out to drive new policy sign-ups, diversify their partner network, and achieve profitability through more effective targeting and optimization. Matterkind ...

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Agency Type

Digital

Background

Number of Employees: 1000+

Countries with Employees: APAC, EMEA, North America, South America, US

Services

Affiliate Marketing, Email Marketing, Influencer Marketing, Other

Primary Verticals

DTC, Retail, Travel

Contact

John Yang

john.yang@matterkind.com

Visit Website

Matterkind

Awards

Articles

Using the affiliate playbook to activate multiple mediums. Wade Tonkin, Head of Affiliate, Fanatics shares how to educate the market

First-Party Data Doesn’t Have to Be Just a Safety Net

Five Advertising Tech Trends We Expect to See in 2023

Webinar: using affiliate to capture value from all marketing activity

Related articles

Affiliate Marketing is All Grown Up

Case Studies

Global Cruise Line Improves Bookings 20% with Performance-Based CPA Model

New Balance Reinvigorates Affiliate & Partner Programs

CRM-Powered Audience Strategy Drives Engagement for Health & Beauty Retailer

National Insurance Provider Experiences Growth with Pay Per Call Solution

Overview