Analysis & Opinion - Martech Record

Sending Out an SOS to SMS Marketing Companies

Indiscernible. Overcapitalized. Saturated. Welcome to the 2023 graduating class of SMS marketing software providers. A one-time quiet category, SMS marketing blew up before and ...

Sep 26, 2023 • 4 MIN READ

FROM OUR PARTNERS

Affiliate Partnerships for Subscription Services

In today's digital age, affiliate marketing has emerged as a powerful tool ...

Sep 29, 2023 • 6 MIN READ

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Attracting the Best: 6 Easy steps to bring quality affiliates into your program

High-quality affiliates are those who not only generate sales but also align ...

Sep 27, 2023 • 5 MIN READ

VIDEO in Analysis & Opinion

Sarah Pottieger, SVP of People at Forum Brands talks to Martech Recrord about career transition and the new role of HR.

Over the last 5 to 7 years, Sarah Pottieger has seen a ...

Sep 27, 2023 • 3 MIN READ

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The Affiliate Rockstars Are Here

Drumroll, please … let’s give a warm welcome to the Affiliate Rockstars! ...

Sep 26, 2023 • 2 MIN READ

FROM OUR PARTNERS

Getting Started: Launching Your Affiliate Program from Scratch

Affiliate marketing is a potent strategy for generating revenue and expanding your ...

Sep 18, 2023 • 5 MIN READ

FROM OUR PARTNERS

Introducing the TUNE Network

This post was originally published on tune.com. You may have heard some ...

Sep 13, 2023 • 4 MIN READ

FROM OUR PARTNERS

It’s Time to Demand Choice, Control, and Customization for the Industry

One of the best parts of my role as president of Awin ...

Sep 13, 2023 • 6 MIN READ

FROM OUR PARTNERS

There’s more to SMS than last-click ROI

In a world where ChatGPT has replaced writers (can confirm I am ...

Sep 13, 2023 • 4 MIN READ

CJ partners to accelerate APAC growth

Today CJ announced a partnership with Singapore based adtech company Tyroo Technologies. ...

Sep 12, 2023 • 1 MIN READ

2023 Affiliate Buyer’s Guide: Which companies won awards this year?

To create the 2023 Affiliate Platform Buyer’s Guide, we ask hundreds of ...

Sep 12, 2023 • 4 MIN READ

FROM OUR PARTNERS

Forming Strong Sub-Affiliate Network Partnerships

If you are new to affiliate marketing, sub-affiliate partnerships can seem a ...

Sep 6, 2023 • 4 MIN READ

FROM OUR PARTNERS

First-Party Data Doesn’t Have to Be Just a Safety Net

Most brands accept they need to build out their first-party CRM database. ...

Sep 5, 2023 • 5 MIN READ

SMS Marketing: What Affiliate Leaders Need to Know

As marketing channels blur and become more interconnected, Martech Record is creating ...

Sep 5, 2023 • 7 MIN READ

FROM OUR PARTNERS

A guide to the creator economy and why affiliate marketing managers should pay attention

Originally published on impact.com Being an online creator isn’t a niche career ...

Aug 31, 2023 • 11 MIN READ

Analysis & Opinion.

Sending Out an SOS to SMS Marketing Companies

Affiliate Partnerships for Subscription Services

Attracting the Best: 6 Easy steps to bring quality affiliates into your program

Sarah Pottieger, SVP of People at Forum Brands talks to Martech Recrord about career transition and the new role of HR.

The Affiliate Rockstars Are Here

Getting Started: Launching Your Affiliate Program from Scratch

Introducing the TUNE Network

It’s Time to Demand Choice, Control, and Customization for the Industry

There’s more to SMS than last-click ROI

CJ partners to accelerate APAC growth

2023 Affiliate Buyer’s Guide: Which companies won awards this year?

Forming Strong Sub-Affiliate Network Partnerships

First-Party Data Doesn’t Have to Be Just a Safety Net

SMS Marketing: What Affiliate Leaders Need to Know

A guide to the creator economy and why affiliate marketing managers should pay attention