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Today's affiliate marketers must stay ahead of the game to maximize their reach and drive conversions in a crowded, ever-growing industry. One tool that can help them do just that is artificial intelligence (AI). The promising growth of AI offers marketers an opportunity to optimize and automate the daily tasks related to affiliate marketing, from streamlining workflows to creating content.  

Among the numerous AI-powered solutions available to the public is ChatGPT, an advanced large language model (LLM) developed by OpenAI. In January 2023, it set a record as the fastest growing consumer application in history after it gained over 100 million users in two months.

If you’re wondering how to join the AI movement, you're in luck! Below, we're sharing five ideas to help you incorporate AI models like ChatGPT into your affiliate marketing strategy. 

What Can Marketers Do with ChatGPT?

1. Create and Optimize Content 

Nobody reads a blog post or watches a video on TikTok because they want to be served an ad. They’re looking to be informed, entertained, inspired, even distracted — but not advertised to. This is the reason that compelling content is usually found at the heart of successful affiliate marketing campaigns.  

ChatGPT can be a powerful ally in creating high-quality, engaging content. Its ability to generate human-like text makes it an invaluable tool for producing both long- and short-form copy — product walkthroughs, comparison articles, informative blog posts, creative ad copy, you name it. With some detailed prompting and a bit of human editing, you can use ChatGPT to save time and effort creating written and visual content.

A quick note on the visual content process: ChatGPT's visual AI is DALL·E 3, which is technically separate from ChatGPT even though they can be used in conjunction. There are numerous other visual AIs available for free or as a paid subscription, based on your needs and the amount of images you'll be generating. We've been most impressed with Midjourney and Stable Diffusion.

ChatGPT can also be a valuable addition to your current content optimization process. All you have to do is provide the LLM with a set of keywords. From there, it can generate optimized titles, meta descriptions, and relevant subheadings. You can also reverse-engineer unoptimized blog posts by feeding them into ChatGPT and asking for top keywords and suggested edits. All of this can help you improve SEO and boost organic traffic to your brand's website and affiliate channels. 

2. Make Recommendations More Personal 

It's crucial for affiliate marketers to understand and engage with their audience on a personal level — it’s why they’re so good at what they do. ChatGPT can help by offering personalized recommendations based on user preferences. Prompt the AI model to check through purchase and engagement data to look for patterns — it may be able to suggest tailored product options that resonate with individual customers. This level of personalization can significantly enhance a user's experience with your brand, increasing the chance they eventually engage and convert. 

3. Support Customers 24/7

Thanks to its conversational, human-like language model, ChatGPT can be integrated into existing chatbots or virtual assistants to offer support services. These services can include answering common questions, providing product information, or assisting in the checkout process, especially around the clock. Automating these tasks will free human resources for more complex interactions that can’t be replaced by artificial intelligence. (As good as these tools are, there's no substitute for an old-fashioned human connection when you're trying to fix a problem.)

4. Analyze and Report on Data 

Accurate data analysis is essential for optimizing affiliate marketing campaigns. ChatGPT can analyze vast amounts of data and provide valuable insights for marketers in a fraction of the time it would take a human. For instance, we've seen that agencies have started using ChatGPT and other AI models to transcribe, digest, and summarize key points and next steps on calls with their clients. Other affiliate marketers leverage ChatGPT to perform sentiment analysis on social media platforms and forums, gauge public opinion, and identify potential influencers for collaboration. 

One important note: ChatGPT’s knowledge base used to be limited to information shared on the internet before September 2021. This limitation was one of the biggest headaches for its users. However, it can now search for and provide real-time information thanks to an update in fall 2023.  

5. Automate Workflows and Tasks 

Managing affiliate programs can be time-consuming and challenging, to say the least. ChatGPT can automate several aspects of network and program management for the humans who are working on it day to day.

For example, you can use ChatGPT to help identify potential new affiliates, evaluate applications, write intro emails, or proofread terms and conditions. Automating these tasks can have a significant impact on the time spent in the affiliate recruitment process

ChatGPT and You

Artificial intelligence has the industry abuzz with its potential to change the game. Still, AI models like ChatGPT are only as good as the prompts that drive them. You’ll need the right marketing-focused prompts to effectively use all of the strategies above. More than likely, you’ll need to experiment and iterate to figure out what those prompts are.

If you’re not sure how to get started, google the AI model you’re using plus “prompt for [the task you want to accomplish]” — you should find plenty of examples to choose from. You can also check out AI prompt-based communities (yes, they exist) on Reddit, Twitter, and most other social media platforms.

One final note: Until you've memorized all the information about affiliate marketing that ChatGPT has, you can always refer to our Ultimate Guide to Partner Marketing. It's chock full of information on how to run a successful program — and  it doesn't require a prompt.

Happy chatting!