Analysis & Opinion - Martech Record

Sending Out an SOS to SMS Marketing Companies

Indiscernible. Overcapitalized. Saturated. Welcome to the 2023 graduating class of SMS marketing software providers. A one-time quiet category, SMS marketing blew up before and ...

Sep 26, 2023 • 4 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

How to Get Ahead in Your Partnerships Career (Post 1 of 2)

This two-part series is about getting the career success you deserve. Post ...

Aug 21, 2023 • 7 MIN READ

ARTICLE in Analysis & Opinion

Retailers Battle Amazon's Prime Day with Their Own Deal Days

Amazon's Prime Day has become one of the most anticipated online shopping ...

Jul 11, 2023 • 3 MIN READ

ARTICLE in Analysis & Opinion

2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage

This year our survey asked two additional questions: 1) Which affiliate platforms/network ...

Jul 5, 2023 • 5 MIN READ

ARTICLE in Analysis & Opinion

The Battle for Middle Earth: A Performance Marketer’s Guide to the Affiliate Channel’s Savings Space

Given my deep experience in performance marketing on both the advertiser and ...

Jun 16, 2023 • 12 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Affiliate Marketing is All Grown Up

Like many things born in the 90s, affiliate marketing is now significantly ...

Jun 16, 2023 • 4 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

After The Creator Gold Rush

And Onto Building the Creator California As eCommerce brands wildly tried ...

Jun 7, 2023 • 5 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

5 Tips to Unlocking B2B Affiliate Magic

Who doesn’t love unicorns these days, from the start-up world of venture ...

Jun 6, 2023 • 11 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Finding the Right Affiliate Influencers

In today’s digital age, influencer marketing is an exceedingly popular way for brands to ...

Jun 6, 2023 • 6 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Avoiding the Circular Reference of Attribution

Anyone who has spent any time modeling in Excel has made the ...

Jun 5, 2023 • 2 MIN READ

ARTICLE in Analysis & Opinion

How to Build a Commerce Media Business Part 1: Structuring your Business

Commerce Media is still in its infancy, and exponential growth will likely ...

May 19, 2023 • 5 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Leveraging Affiliate Marketing for Multi-Channel Growth

Affiliate marketing has historically been a siloed channel, but what if it ...

May 12, 2023 • 7 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

CLO Partnerships: A Growing Affiliate Partner Opportunity

DMi’s Partnership Development team prides themselves on publisher relationships, not only does ...

May 11, 2023 • 3 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Affiliate has become a two-way street for brand building

Affiliate has moved past its original, bottom-of-the-funnel focus and is becoming a ...

May 4, 2023 • 4 MIN READ

FROM OUR PARTNERS

ARTICLE in Analysis & Opinion

Reflecting with gratitude on two workplace awards

We’ve had a great start to 2023 at DMi Partners, and Q1 ...

Apr 25, 2023 • 2 MIN READ

Analysis & Opinion.

Sending Out an SOS to SMS Marketing Companies

How to Get Ahead in Your Partnerships Career (Post 1 of 2)

Retailers Battle Amazon's Prime Day with Their Own Deal Days

2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage

The Battle for Middle Earth: A Performance Marketer’s Guide to the Affiliate Channel’s Savings Space

Affiliate Marketing is All Grown Up

After The Creator Gold Rush

5 Tips to Unlocking B2B Affiliate Magic

Finding the Right Affiliate Influencers

Avoiding the Circular Reference of Attribution

How to Build a Commerce Media Business Part 1: Structuring your Business

Leveraging Affiliate Marketing for Multi-Channel Growth

CLO Partnerships: A Growing Affiliate Partner Opportunity

Affiliate has become a two-way street for brand building

Reflecting with gratitude on two workplace awards