FEATURED ARTICLEThe Skinny on Subnetworks From Brands and AgenciesKey Takeaways Subnetworks are playing a large and growing component in the affiliate ecosystem Brands choose to work with subnetworks because of the convenience ... Mar 20, 2023 • 11 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionWhy are Brands Obsessed with Influencers When the ROI Isn’t Always There?This article is part of an on-going Martech Record series examining the ... Mar 23, 2023 • 7 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionState of Affiliate: As Marketers Shift to Performance, Perception and Measurement Problems Threaten the Space’s EvolutionPractitioners worry that a period of experimentation and expansion is being squandered ... Mar 7, 2023 • 13 MIN READ
ARTICLE in Analysis & OpinionAffiliate Subnetworks: From Proving Grounds To Growth EssentialsKey Takeaways Subnetworks play a significant role in the affiliate industry, ... Mar 7, 2023 • 7 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & OpinionFrom Good To Great: The Three Pillars Of Affiliate Growth In 2023What does it take to maximize success in 2023? What do brands ... Mar 1, 2023 • 6 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionCan I Manage Influencer Marketing With My Affiliate Solution?As the call from the CMO’s office comes to make influencer marketing ... Feb 16, 2023 • 5 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionAttention Affiliate Leaders, Making Influencer Accountable Is Your Big OpportunityFor years, affiliate marketing has been viewed as a niche channel – ... Feb 15, 2023 • 4 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionIntroducing The Martech Record MatrixAs a product marketer running competitive analysis, a BD leader trying to ... Feb 12, 2023 • 2 MIN READ
ARTICLE in Analysis & OpinionCJ's Perlu Acquisition is a Bet That Marketing Budgets are Converging.CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, ... Jan 25, 2023 • 3 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionPR’s Continued Adoption of Affiliate Strategies Brings Opportunity and CompetitionLauren Kleinman, founder of Dreamday PR and co-founder of The Quality Edit, ... Dec 29, 2022 • 10 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & Opinion8 Financial Services Partners To WatchThe financial services sector is unique in affiliate, and many of the ... Dec 18, 2022 • 7 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & OpinionFlash Report: Black Friday And Cyber Monday Affiliate TrendsEditor’s Note: This year, Awin is releasing its latest data and insights ... Dec 1, 2022 • 6 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionBuy Side Holiday Handbook From Wsj Extends Affiliate To Print ChannelToday, the Wall Street Journal published a special Buy Side from WSJ ... Nov 23, 2022 • 4 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & OpinionHow To Manage Finance Compliance In Challenging TimesTo be successful, financial affiliate program leaders face unique challenges. Ensuring partners ... Nov 13, 2022 • 5 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & Opinion3 Steps To Fully Integrate Affiliate Into Your Brand’S Marketing ProgramsAffiliate marketing has been the “sleeper” of digital - a channel that ... Oct 25, 2022 • 6 MIN READ