Analysis & Opinion - Martech Record

FROM OUR PARTNERS

E-GUIDE in Analysis & Opinion

How To Measure And Attribute Marketing Performance Across Channels

Every marketer wants to understand the effectiveness of their efforts. But historically, ...

Sep 14, 2022 • 5 MIN READ

FREE FOR MEMBERS

E-GUIDE in Analysis & Opinion

How To Use Affiliate To Drive Cross-Border Ecommerce

Introduction Cross-border e-commerce (CBE) has been on the rise in recent years, ...

Aug 28, 2022 • 9 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

How To Start An Affiliate Program: A Step-By-Step Guide

A MARTECH RECORD EGUIDE INTRODUCTION In the U.S., about 80% of all ...

Aug 5, 2022 • 11 MIN READ

ARTICLE in Analysis & Opinion

How To Build A Partnership Business Plan

Partnerships have been an integral part of many go-to-market strategies for decades. ...

Jun 14, 2022 • 13 MIN READ