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An established affiliate program takes a lot of time, effort, and know-how to move from one network or platform to another. So why might you consider migration if things seem fine at a glance?
Migrating an affiliate program can offer opportunities for growth, improved performance, and better management. However, careful planning, effective communication, and ongoing evaluation are crucial to ensure a successful transition. As well as maximize the program’s potential on the new system.
If you’re wondering if a migration is what your program needs, let’s start with the why and how of migration. To begin, here are a few potential reasons it might be worth considering a move:
Strategic decisions often prompt businesses to evaluate the performance and potential of their existing affiliate program. Deciding to migrate an established program should not be taken lightly. However, another network can revitalize the program, open doors to new partnerships, and maximize its success. If you find yourself faced with the decision to move, here are some important considerations and steps to follow.
Upgraded Features and Functions: Programs often outgrow the capabilities offered by their first service provider and need room to grow. While the existing affiliate platform may have served as a suitable starting point to test your program’s viability, achieving your program growth goals necessitates a more robust solution.
Refined Affiliate Tools: Moving to a new platform can streamline affiliate management processes, making it easier to manage, support, and acquire new partnerships. This includes efficient communication tools, performance monitoring, attribution methods, partner marketplaces, and payment systems.
Increased Reach and Exposure: Moving to a new platform might allow the program to tap into a larger affiliate base or gain exposure to a new audience. This expanded reach can lead to increased conversions and revenue potential.
Improved Commission Structures: If the current program struggles to attract and retain affiliates due to its commission structure, migrating to a new platform can offer the opportunity to revamp the commission model. A more attractive commission structure can incentivize existing affiliates and attract new ones, ultimately driving better results.
Enhanced Tracking and Reporting: Accurate tracking and comprehensive reporting are critical for analyzing affiliate performance and optimizing the program. If the current platform lacks robust tracking capabilities or provides inadequate reporting, it might be time to switch. A new platform may provide more reliable and detailed data, enabling better decision-making and program transparency.
Technical Transition: Migrating an affiliate program involves transferring all relevant data, including affiliate accounts, tracking codes, and program settings, from the existing platform to the new one. This process requires careful planning and execution to ensure a smooth transition without disruptions to tracking or payments.
Affiliate Communication: During the migration, it is crucial to keep affiliates informed about the process. This includes any necessary actions they need to take (e.g. joining a new platform, updating their tracking codes). Clear and timely communication helps maintain trust and minimize any potential confusion or negative impact on affiliates’ performance.
Learning and Adaptation: Moving to a new platform often requires program managers and affiliates to familiarize themselves with the new system, its interface, and any updated processes. Adequate training and support should be provided to ensure a seamless transition and to help affiliates continue promoting effectively.
Performance Evaluation: After the migration, it is essential to closely monitor the program’s performance to identify any issues or areas for improvement. Tracking metrics such as affiliate sign-ups, conversions, revenue, compliance, and overall program growth can help gauge the success of the migration and inform future strategies.
Additionally, it is not uncommon to run a program on two different networks or to have an overlap of services as you migrate a program from one network to another. There are a number of ways you can update your program while making transitional movements for your business and affiliates. Reach out to AIM to learn about your options.
In conclusion, migrating an affiliate program can present valuable opportunities, but is it the right step for your program? By weighing the potential advantages against the necessary considerations, you can make an informed decision that positions your program for growth, success, and thriving partnerships.
By utilizing the helpful guidance and recommendations provided above, you will be able to confidently evaluate the possibility of migrating your program. However, it’s crucial to acknowledge that program migration is a complex process that demands careful attention and diligence. We recognize that knowing where and how to initiate the migration can be challenging. That’s why we have developed a user-friendly program migration checklist for you to follow. Download your copy today and take the first steps toward a seamless and successful migration.
Since 2012, Jules’ has specialized in Social Media and Affiliate Account Management and Onboarding New Client Services. With years of experience managing programs within the SAAS, Travel, B2B, and B2C industries, she is always striving to drive growth and lasting value.
