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Attention Affiliate Leaders, Making Influencer Accountable Is Your Big Opportunity

Feb 15, 2023 by Jim Nichols

For years, affiliate marketing has been viewed as a niche channel – critical to delivering on a brand’s targets, but managed separately and poorly understood by the executive team. While every other channel has either been integrated or is in the process of being woven into a central brand plan, affiliate is still often detached.

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