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High-quality affiliates are those who not only generate sales but also align with your brand values and long-term goals. They have a genuine interest in your products or services and can effectively communicate your value proposition to their audience. 

Here are six simple steps to consider when trying to attract the right affiliate partners into your affiliate program


  1. Define Your Ideal Affiliate Partner

The first step in attracting the best affiliates is to clearly define your ideal affiliate partner. 

Consider the following aspects:

  • Target Audience: Who is your target audience, and who can effectively reach and engage them? Identify affiliates with a similar audience to maximise relevance.
  • Niche: What niche or industry does your business operate in? Seek affiliates with expertise and authority in that niche.
  • Content Type: Determine the type of content that aligns with your products or services. Are you looking for bloggers, YouTubers, social media influencers, or email marketers?
  • Values: Consider your brand values and ethics. Seek affiliates who share similar values to maintain brand consistency.
  • Geographic Location: Depending on your target market, you may want affiliates from specific geographic locations.

By defining your ideal affiliate, you can create a clear picture of the partners you're looking for, making the recruitment process more targeted and effective.


  1. Develop an Attractive Affiliate Program Offering

To attract high-quality affiliates, you need to offer an appealing affiliate program. Here are some key elements to consider:

  • Competitive Commission Structures: A competitive commission rate is essential to attract top-tier affiliates. Research industry standards and adjust your rates accordingly.
  • Performance Incentives: Consider offering performance-based incentives, such as bonuses for reaching specific sales targets or providing exclusive deals to top-performing affiliates.
  • High-Quality Marketing Materials: Provide affiliates with professionally designed marketing materials, including banners, product images, and pre-written content, to simplify their promotional efforts.
  • Tracking and Analytics: Use reliable affiliate tracking software to ensure accurate commission tracking and provide affiliates with access to real-time analytics so they can monitor their performance.
  • Affiliate Support: Offer dedicated support to your affiliates, including responsive communication channels, marketing tips, and technical assistance.
  1. Leverage Affiliate Networks and Platforms

Affiliate networks and platforms are valuable tools for recruiting high-quality affiliates. These platforms provide a centralised hub where affiliates can discover and join affiliate programs. Some popular affiliate networks include: CJ Affiliate (formerly Commission Junction) and Amazon Associates.

By listing your affiliate program on these networks it also adds credibility to your affiliate program, as these platforms often have strict quality control measures to ensure affiliates meet certain standards.


  1. Create Compelling Affiliate Recruitment Materials

Just as you invest in marketing materials for your customers, create persuasive recruitment materials for potential affiliates. These materials should highlight the benefits of partnering with your brand and participating in your affiliate program. 

Here's what to include:

  • Affiliate Program Landing Page: Design a dedicated landing page on your website that explains your affiliate program's details, benefits, and how to join. Use compelling visuals and persuasive copy to entice potential affiliates.
  • Affiliate Program Brochure: Create a digital or printable brochure outlining the program's advantages, commission structure, and success stories from existing affiliates.
  • Email Campaigns: Craft engaging email campaigns to reach out to potential affiliates, introducing your program and its benefits. Personalise your outreach to demonstrate your genuine interest in their partnership.
  • Social Media Posts: Use your company's social media channels to promote your affiliate program. Share success stories, testimonials, and updates to keep potential affiliates informed.
  • Webinars and Workshops: Host webinars or workshops to educate potential affiliates about the program and provide them with valuable insights on how to succeed as affiliates.
  1. Engage in Personal Authentic Outreach

While digital marketing materials can be effective, personal outreach can make a significant difference in recruiting high-quality affiliates. Consider these strategies:

  • Reach Out Directly: Send personalised emails or direct messages to express your interest in collaborating and explain the benefits of your affiliate program.
  • Attend Industry Events: Attend industry conferences and events to network with potential affiliates in person. These events provide an excellent opportunity to establish personal connections.
  • Collaborate on Content: Offer to collaborate on content with potential affiliates, such as guest blog posts, co-hosted webinars, or joint social media campaigns.
  • Offer Exclusive Deals: Provide exclusive deals or discounts to entice potential affiliates to join your program.
  1. Foster Strong Long Term Relationships 

Building and maintaining strong relationships with your affiliates is essential for long-term success. Here's how to do it:

  • Regular Communication: Stay in touch with your affiliates through email newsletters, updates on new products or promotions, and check-ins to see how they're doing.
  • Provide Feedback: Offer constructive feedback on affiliates' performance and suggest strategies for improvement.
  • Recognise Achievements: Celebrate the successes of your top-performing affiliates by featuring them on your website, social media, or in email campaigns.
  • Incentivise Loyalty: Consider loyalty programs or tiered commission structures that reward long-term partnerships and consistent performance.
  • Resolve Issues Promptly: Address any issues or concerns raised by affiliates promptly and professionally to maintain a positive working relationship.


Recruiting high-quality affiliates is a fundamental component of any successful affiliate marketing program. Need help with your affiliate program or staying ahead of industry trends? Contact our agency team to discover how to leverage growth and drive incremental sales. Book a FREE 15 minute strategy call today! 


AND…. Have you signed up for AMLeaders? 

Experience a brand NEW training event for affiliate program managers. The event is designed for Affiliate Program Managers and our first edition is set to take place alongside PI LIVE Europe on 23 October 2023. Seats are limited, so if you’re going to be in London at PILive this October – go and secure yours today! 

Discover more here.