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In another sign of the company’s growth and investment in the US region, Awin has announced its appointment of longtime industry leader Seth Goroff as Vice President-US for Awin and ShareASale. As Vice President – US, Seth is responsible for supporting the company’s customer-centric vision across the trusted Awin and ShareASale platforms in the US and Canada, developing efficiencies and ensuring customers and partners are at the forefront of opportunity.

Seth joins Awin with a wealth of industry experiences from the partner, agency, and network perspectives. Before joining Awin, he was VP-Growth for Partnerize and Pepperjam and was head of affiliate marketing for performance agency iProspect. Seth also served as Council Chair for Publisher Development and Education for the Performance Marketing Association.

Seth is a strong advocate for unlocking extraordinary program growth through both new partner classes and closer symbiotic partner relationships. His deep knowledge of traditional affiliates, emerging partner classes, and data-driven affiliate growth strategies will further strengthen Awin in its global effort to drive positive change across the affiliate space.

“2022 brings unprecedented growth opportunities for every component of the partnership ecosystem,” said Seth Goroff, Vice President – US for Awin and ShareASale. “I am thrilled to be joining this incredible team at the forefront of industry transformation in North America and around the world.”

Coinciding with Goroff’s appointment, Awin’s March 31 launch of the Awin Report 2022: Power 100 reflects the company’s future-focused perspective on the industry. This year’s edition of the much-anticipated industry series profiles the most exciting partnerships across every market and sector to inspire, inform and challenge industry perceptions of affiliate and partner marketing. The report profiles 100 extraordinary partners that brands can incorporate into their programs to drive accelerated growth.

“The Power 100 is a great example of how Awin moves beyond status quo approaches,” continued Goroff. “Everything we do is about being a catalyst for genuine industry transformation. For affiliate to take its rightful place as a primary driver of brand value, brands, agencies, and partners must move beyond legacy thinking and self-imposed limits on the breadth and depth of the partnerships industry.”

Over the past several years, Awin has grown rapidly across the North American region, acquiring many new clients that share its aggressive, challenger mindset. Brands, agencies, and partners interested in learning more about Awin and ShareASale can contact the company for more information.