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Affiliate marketing continues to collide with all commerce initiatives, and attending industry events is a powerful way to stay abreast of thought leadership across the whole spectrum of ecommerce. This event will discuss a broad range of issues relevant to the future of our channel.
Top ecommerce platform BigCommerce has announced the content and speaker lineup for its marquee “Make it Big” virtual conference and has opened registration. The free two-day event, scheduled for September 13 and 14, attracts thousands of viewers annually from across the ecommerce industry, including hundreds of agency, brand, publisher, and investor leaders in the partnerships and affiliate arena.
More than two dozen leading speakers have been announced for the event, including:
Make it Big content will span a broad range of topics that interest marketing and affiliate professionals.
Cultivating a Lasting, Mission-Driven Business: Whole Foods Market Co-Founder John Mackey and BigCommerce CEO Brent Belim will have a lively discussion about creating a purpose-driven business worthy of a lasting legacy.
Tapping Into Gen Z and the Next Generation of Consumers: TikTok and Gen Z Planet leaders will talk about ways to reach and connect with the latest generation of adults. Discover how you can tap into this tech-savvy potential market with insights into Gen Z’s defining characteristics, what they value and how they shop.
The Omnichannel Imperative: Meeting Shoppers Where They Are: If omnichannel marketing is on your mind, attend this session to learn how to connect with customers everywhere they might interact with your brand.
A First-Class Customer Experience: Why Ecommerce is Going Headless: Most marketers have lived the struggle of trying to make front-end changes to ecommerce environments but have these efforts slowed or thwarted by back-end constraints. This session will discuss “headless ecommerce” and how new tech enables you to change the customer experience more nimbly without changing the underlying systems.
The Future (of Tech) is Female: Diversity, equity, and inclusion are crucial objectives in today’s environment. This session will let you hear from female tech leaders on how their gender impacts entrepreneurship, fundraising and combating corporate gender bias.
Demystifying Crypto, Web3 and NFTs: A collection of hot tech topics. This session will lay out the essentials of each and explain how they will affect go-to-market efforts in the coming months and years.
Retail Trends and Predictions for 2022 and Beyond: From sustainability to experiential commerce, Jenny Fleiss will share some of the most significant forces impacting the future of commerce
In addition to this content, the show will reveal the winners of the Make It Big Awards, which spotlight online retailers’ achievements on the BigCommerce platform in design, innovation, emerging brand, and global strategy categories.
Register now to get this important ecommerce event on your calendar. Even if you are busy on those days, register now and receive free access and links to session recordings post-event.
About BigCommerce: BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants with sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com.