WSJ Launches The Buy Side, A Product Recommendation Site Monetized Via Affiliate Links
The launch represents another step in the maturation of the industry and ...
Key Takeaways
Most brands are focused on expanding their business with content partners. While many of the best practices for other affiliate sectors also apply to the content space, brands and agencies must also reflect the unique nature of these businesses in their go-to-market planning. Here are a few success principles to consider as you formulate your approach to growing the space.
Respect the Separation Between Editorial and Revenue Teams
Working with content publishers isn’t like partnering with other affiliate classes. You don’t just buy your way in. Most content publishers have stringent editorial processes for commerce content. The more hard-news-oriented a publisher (e.g., NY Times, WSJ), the stricter their policies. That said, lifestyle content publishers also have a firm separation between the “editorial” and “commercialization” teams.