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Checkout Is What’s Hot in Commerce Start-Ups Anandd M&A

Mar 18, 2022 by Martech Record

As a longtime participant in digital commerce, my eyes instinctively roll when I hear the words “seamless checkout technology.” Many of us have spent the better part of two decades optimizing every customer experience before checkout, only to see clumsy and primitive transaction experiences bleed transactions are far too high a clip. I remember years ago when I worked on an Internet ISP that had a 19-screen checkout process that lost 99.8% of would-be customers.

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