One of the trends we’ve seen in the Affiliate Marketing ecosystem is the growth of what is commonly referred to as “Paid Placements”. As the industry has matured and publishers' businesses have grown, advertisers seek to get even more out of these relationships. This happens through paid placements, additional inventory that publishers offer on their sites to advertisers, oftentimes at the cost of a “flat fee”, an increase in cost per action (CPA), or a combination of the two. This offering provides an opportunity to enhance the value of the channel, leverage the unique skills affiliate marketers offer, and give advertisers transparency into where their brand or product will be featured.
