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Do You Know What You’re Paying For? It’S Time For Transparency

Dec 21, 2020 by Martech Record

Affiliate marketing is big. The vast majority of brands (80%) and publishers (84%) leverage affiliate marketing and according to 38% of all marketers, affiliate marketing is among the number one customer acquisition methods. It’s a $7B industry in the U.S. alone. Everyone is doing it and for good reason: affiliate marketing works.

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