Martech Record Releases Second Annual Affiliate Industry Buyers Guide
We are pleased to announce the launch of our second annual Affiliate ...
The media and advertising worlds were abuzz when IAC subsidiary Dot Dash acquired Meredith Corporation in May for $2.7B. But what's gotten less attention than the size of the deal was the critical role that affiliate and performance-based advertising programs played in this fascinating acquisition and the insight that that information gives investors, corporate development teams and managers.