15 Commissioning Approaches For Specific Business Goals (Post 2 Of 2)
In our first post of this series, we discussed some of the ...
The media and advertising worlds were abuzz when IAC subsidiary Dot Dash acquired Meredith Corporation in May for $2.7B. But what's gotten less attention than the size of the deal was the critical role that affiliate and performance-based advertising programs played in this fascinating acquisition and the insight that that information gives investors, corporate development teams and managers.