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Dotdash And Meredith: A Marriage Made in Affiliate Marketing

Jan 17, 2022 by Jim Nichols

The media and advertising worlds were abuzz when IAC subsidiary Dot Dash acquired Meredith Corporation in May for $2.7B. But what's gotten less attention than the size of the deal was the critical role that affiliate and performance-based advertising programs played in this fascinating acquisition and the insight that that information gives investors, corporate development teams and managers.

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