First-Party Data Doesn’t Have to Be Just a Safety Net

Sep 5, 2023 by Nikki Bonner

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Most brands accept they need to build out their first-party CRM database. But in the current climate, this is largely seen as a defensive move; a way to safeguard audience insight when third-party cookies make their much-discussed departure.

First-Party Data Doesn’t Have to Be Just a Safety Net

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First-Party Data Doesn’t Have to Be Just a Safety Net

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