Insights and Strategies for Navigating the Pay Per Lead Maze
Staying ahead of the curve is the key to sustained success in ...
An OPM is agency that handles the strategy, recruitment, onboarding and ongoing management for affiliate programs. OPMs emerged as SaaS only platforms like impact.com and Partnerize built platforms that purposely lacked the service teams their network competitors offered. OPMs are traditionally affiliate only agencies, although the lines are starting to blur as a reflection of the market itself. Plenty of OPMs also manage influencer or performance PR campaigns.
For a complete list of OPMs and other affiliate service providers see our agency directory.