Martech Record Glossary: OPM

OPM: Outsourced Program Management

An OPM is agency that handles the strategy, recruitment, onboarding and ongoing management for affiliate programs. OPMs emerged as SaaS only platforms like impact.com and Partnerize built platforms that purposely lacked the service teams their network competitors offered. OPMs are traditionally affiliate only agencies, although the lines are starting to blur as a reflection of the market itself. Plenty of OPMs also manage influencer or performance PR campaigns. 

For a complete list of OPMs and other affiliate service providers see our agency directory.