How to Build a Commerce Media Business Part 2: Revenue Components
In this article we seek to lay out the critical components of ...
An Affiliate Ops team is primarily a post-production optimization team. Once your commission machine is humming and you have a balanced content strategy driving audience across channels, you will need a team to maximize the content’s lifetime value and optimize the results it drives, enter Affiliate Ops.
An Affiliate Ops team creates and manages existing commerce links, display units and widgets ensuring they are aligned with overall business objectives. Like everything digital, the volume of data across a commerce media business is staggering and Affiliate Ops supports the team and business through analysis that drives visibility, performance improvement, risk mitigation and efficiency.
The Affiliate Ops team will rely on data sources, tool and technology partnerships The Affiliate Ops team also manages key network and third-party technology partnerships.