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How To Choose An Affiliate Marketing Agency

Jan 22, 2022 by Jim Nichols

A MARTECH RECORD EGUIDE: from RFP to selection.

SEE OUR DIRECTORY OF AFFILIATE AGENCIES HERE. 

INTRODUCTION

While some companies prefer to acquire and retain the talent and tools necessary for effective affiliate management, a growing number of businesses are choosing to outsource both affiliate strategy and execution to outside resources. Delegating affiliate management to agencies is common because the skills necessary for effective affiliate management differ from other channels.

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