ARTICLE in Analysis & Opinion
CJ's Perlu Acquisition is a Bet That Marketing Budgets are Converging.
CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, ...
Jan 25, 2023 • 3 MIN READ
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A MARTECH RECORD EGUIDE
INTRODUCTION
In the U.S., about 80% of all brands have affiliate programs. A staggering figure. But that still means that 20% of brands don't yet participate in this burgeoning channel. If you are a leader for one of those brands and want to understand how to participate in this large and fast-growing channel, this guide can help.
