Attracting the Best: 6 Easy steps to bring quality affiliates into your program
High-quality affiliates are those who not only generate sales but also align ...
As a product marketer running competitive analysis, a BD leader trying to differentiate my company’s product, and now as a brand-side buyer inundated with software pitches, two questions have always come to the fore when someone slings me a new SaaS tool:
Today, we introduce the Martech Record Matrix to tackle these questions head on. We’re beginning with influencer marketing platforms, a space flush with VC cash and buyer demand alike. It’s also a space with both established unicorns and well-capitalized upstarts that, on the surface, all sound a lot like each other.