The Affiliate Rockstars Are Here
Drumroll, please … let’s give a warm welcome to the Affiliate Rockstars! ...
As a product marketer running competitive analysis, a BD leader trying to differentiate my company’s product, and now as a brand-side buyer inundated with software pitches, two questions have always come to the fore when someone slings me a new SaaS tool:
Today, we introduce the Martech Record Matrix to tackle these questions head on. We’re beginning with influencer marketing platforms, a space flush with VC cash and buyer demand alike. It’s also a space with both established unicorns and well-capitalized upstarts that, on the surface, all sound a lot like each other.