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Martech Record Glossary: Affiliate Marketing

Jan 20, 2023 by Michael McNerney, Publisher, Martech Record

What is Affiliate Marketing?

 

Affiliate marketing is a type of marketing that involves partnering with other businesses to promote their products or services. When used together, paid media and affiliate marketing can be a powerful way to reach a large audience and drive sales.

Affiliate marketing can be used to promote paid media in a number of ways, including:

  • Affiliate links: Affiliate links are special links that are used to track sales that are generated from a referral. When someone clicks on an affiliate link and makes a purchase, the affiliate marketer earns a commission.
  • Affiliate banners: Affiliate banners are images or videos that are used to promote a product or service. They can be placed on websites or in emails.
  • Affiliate codes: Affiliate codes are special codes that are used to track sales that are generated from a referral. When someone enters an affiliate code at checkout, the affiliate marketer earns a commission.