Martech Record Glossary: CPC Affiliate Networks (Revenue Source)

CPC Affiliate Networks (Revenue Source):

Definition

Affiliate networks that pay on a cost per click (CPC) basis.

Suggested sources to test: Connexity, Digidip, Sovrn

These affiliate networks are an excellent way to diversify revenue in addition to your CPA programs. CPC networks are paid out on click actions versus sales; however, to maintain high rates you must continue to show strong sales conversions. 

Recommended verticals to test: Tech, education, fitness, deals, shopping