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Martech Record Glossary: Direct CPC Partnership Deals (Revenue Source)

Mar 19, 2023 by Michael McNerney, Publisher , Martech Record

Direct CPC Partnership Deals (Revenue Source):



Leveraging negotiated cost per click (CPC) rates with direct partnerships with the use of paid media. 


Note: When utilizing this strategy, it may need to be a blended component as part of the purchased sponsored direct deals.


Suggested sources to test: Partnerships you have strong affinity and SEO authority in


These types of deals are generally tied closely with return on ad spend (ROAS) goals and require close partnerships with the brands both before and upon execution of your marketing strategy. 


Recommended verticals to test: Healthcare, education, automotive, deals, pets, shopping