Martech Record Glossary: Direct CPC Partnership Deals (Revenue Source)
Direct CPC Partnership Deals (Revenue Source): Definition Leveraging negotiated cost per ...
Paid media is a type of marketing that uses paid advertising to reach a target audience. This type of marketing can also be an effective tool to compliment your additional efforts on other distribution channels. One major advantage of a paid media that often gets overlooked is the ability to quickly test market theories, collect data, analyze results to test viability given current market conditions. With the use of paid media it’s also an effective measure that is essential during peak times such as Black Friday and Cyber Monday. With elevated competition and affiliate rates during these peak months, it’s advantageous to have a strong paid media strategy especially during these periods to optimize revenue, brand, and scale potential. In affiliate marketing with a paid media strategy, the majority of budget is typically reserved for these periods where conversions and revenue see their highest levels.
Paid media can be used to promote affiliate products or services in a number of ways, including: