Martech Record Glossary: Social Media Marketing (Traffic Source)

Social Media Marketing (Traffic Source):

Definition

Cited from Investopedia.com: “…the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.”

Suggested sources to test: Facebook, Pinterest, TikTok

These sources are great for brand awareness and can drive substantial traffic and conversions. Leveraging social platforms from a paid stance can also help complement your organic social efforts to and drive more trust and authority to your program.

Recommended verticals to test: Beauty, deals, shopping, streaming

There are various other areas that can be tested for paid media; however, for anyone initially branching out into diversified paid media traffic strategies I would recommend the above. Remember to always keep testing, this is essential to the success of your program. As with any industry, the affiliate environment will continue to take new forms as it adapts to changes. It’s  important that you have tested well in advance to stay ahead of any major headwinds that will come. Define your evergreen and seasonal sources, and start to blend until it’s a well oiled machine that you can proactively control in the event that user behavior changes.