Martech Record Glossary: Native Advertising (Traffic Source)

Native Advertising (Traffic Source)

Definition

Cited from Taboola.com: “Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there.”

Suggested sources to test: RevContent, Taboola, Yahoo Gemini (Now part of Taboola)

These sources offer large audiences for scale and quality publishers to better optimize performance with competitive and sometimes lower rates than Google and BING search ads. These networks are a great choice to test especially if you are sending traffic to high performing content pages.

Recommended verticals to test: Healthcare, education, automotive, shopping