How To Start An Affiliate Program: A Step-By-Step Guide
A MARTECH RECORD EGUIDE INTRODUCTION In the U.S., about 80% of all ...
Martech Record Networking Happy Hours combine the sharing of industry knowledge with opportunity to connect with old friends and make connections. When you register MartechRecord will place you into a breakout room based on your experience and interests. The breakout rooms will be moderated by our team of veterans who will facilitate networking and a discussion of industry trends in a friendly, social environment.
Discussion and networking will be moderated by a team of industry veterans:
Alison Chew is the founder of MealFinds (www.mealfinds.com), the first and only meal service discovery and comparison platform. With over 350 meal services across 12 categories, consumers can quickly and easily use filters and reviews to find a meal service that meets their unique needs. Prior to starting MealFinds, Alison spent the past 8 years at the leading global partner marketing agency Acceleration Partners. During that time she led the client services team, developed and grew the publisher development team, and supported the growth of AP through the creation of innovative products and services. Alison serves on the board of the PMA (Performance Marketing Association) and remains passionate about forming meaningful relationships, developing creative partnership opportunities, and educating others on the benefits of affiliate marketing.
Wade Tonkin has been managing affiliate programs since 1999. He’s currently the Director, Global Affiliate Marketing at Fanatics, running the team that overseas affiliate programs for 40+ ecommerce sites including Fanatics.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, Lids.com, and SportsMemorabillia.com as well as for the pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs, Chelsea, Paris Saint-Germain, Manchester United and more. Wade has been recognized as Awin/ShareASale Advertiser Team of the Year 2018, a two-time Avantlink Affiliate Manager of the Year and is a two-time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family, enjoys trail running and Bourbon.
Jessica Henig is the Director of Partnerships at Partnerize where she is leading growth and acquisition of publisher partners on the platform as well as connecting these partners with Partnerize’s many great enterprise brands. Before Partnerize, Jessica was leading US & global commerce partnerships at Time Out Group and even spent her earlier career doing Business Development in the Music Industry.
James Revell digs digital media & advertising and is a big supporter of emerging and innovative platforms and technologies in the adtech and martech space. He began his career on Halloween at Infoseek (acquired by The Walt Disney Company (NYSE: DIS). He’s served in executive roles at Live Nation Entertainment (NYSE: LYV), Rubicon Project (merged with Telaria, now Magnite (NASDAQ: MGNI), & World Poker Tour (part of Allied Esports Entertainment Inc (NASDAQ: AESE). He holds a BA in political science, a MPA in HR management & an MBA in marketing.
Michelle Morgan is the Director of Publisher Development at Acceleration Partners, leading a team that is responsible for supporting client growth by creating and optimizing relationships with key partners. She has over 13 years’ experience in affiliate marketing, relationship management and business development. Prior to Acceleration Partners, Michelle was Head of Affiliate Marketing at Savings United (US) and Senior Director of Publisher Development at Pepperjam Network.