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Publishers Face Strategic Choices To Drive Growth

Jun 25, 2021 by Martech Record

Martech Record has written about the wave of investment in the affiliate marketing industry, a sign that top-tier firms are making a bet on the continued growth and potential of performance marketing, particularly as ecommerce becomes more ubiquitous. But what does that investment – and resulting consolidation – mean for publishers and how they should be setting themselves up for the future of the industry?

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