6 Strategies to Maximize Customer Lifetime Value
Building lasting customer relationships is essential for businesses and brands looking to ...
Martech Record has written about the wave of investment in the affiliate marketing industry, a sign that top-tier firms are making a bet on the continued growth and potential of performance marketing, particularly as ecommerce becomes more ubiquitous. But what does that investment – and resulting consolidation – mean for publishers and how they should be setting themselves up for the future of the industry?