How Retailers Can Best Capitalize On CTV
Connected TV has become a powerful performance channel for brands looking to ...
Martech Record has written about the wave of investment in the affiliate marketing industry, a sign that top-tier firms are making a bet on the continued growth and potential of performance marketing, particularly as ecommerce becomes more ubiquitous. But what does that investment – and resulting consolidation – mean for publishers and how they should be setting themselves up for the future of the industry?