Why Diversification Is Important In Affiliate Marketing And How To Take Action

In the affiliate industry, we experience times where one or two players dominate the game. A few years ago it was Ebates, now known as Rakuten Rewards. More recently, we saw Honey making up a large piece of the pie in advertisers’ programs. Today, we see a unique dominance on the publisher’s side with Amazon. There is a risk to both your company’s revenue and the longevity of your affiliate program when it comes to relying on one partner or advertiser. The players that find the most success almost always have diversified portfolios.