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An Affiliate Manager turned Thriving Agency Founder’s Winning Strategy on Squaredance.

Scaling a Boutique Agency Without Retainers

As a former affiliate manager running campaigns on Squaredance, Galen Schneider ventured out on his own and launched Partnerality in 2023.
To help find new clients, he offered brands a 3-month performance-based trial period with zero retainers, thus demonstrating his confidence in building an effective affiliate model for brands.

To ensure the success of this bold strategy, Galen needed to quickly scale campaigns to retain clients past the trial period and continue proving the value that Partnerality can bring to brands.


Harnessing Squaredance for Agency Success

Galen’s past experience with Squaredance became the cornerstone for Partnerality’s strategies. Utilizing Squaredance’s Prospecting tool, Partnerality can mass prospect high-quality affiliates in a fraction of the time it would take on other networks.

They’re then able to advance those partnerships on Squaredance’s Slack community, quickly handling all conversations, negotiations, and check-ins instantly. Something that would have taken them weeks on other platforms can now be done in a matter of days.

“Squaredance’s ecosystem redefined how we engage with affiliates. Their Slack community and prospecting tool not only facilitated rapid partnerships, but also cut down the time taken to launch campaigns.

Additionally, the strong referrals we receive from Squaredance have been a game-changer, empowering us to elevate our services further.”

– Galen Schneider, Founder @ Partnerality

Sustainable Growth and Personalized Service

Galen has been able to quickly build, recruit, and scale his client’s affiliate campaigns thanks to Squaredance’s commitment to building a platform that fosters developing lasting partnerships.

Galen and his team capably manages 12 brands simultaneously, always ensuring direct access to his expertise—solving another common agency problem of high turnover rates.

Partnerality’s growth and success would not have been possible without Squaredance, thanks to its user-friendly interface and the valuable relationships it fosters.

“Galen has helped manage Leisure Pass Group’s Go City and New York Pass affiliate programs with me for over a year and has been an absolute MVP team member.

He is not only a pleasure to work with, with a stellar attitude, but he is knowledgeable about the industry, responsive to my frequent requests, and always goes above and beyond managing our account.”

– Jamie Bar, Leisure Pass Group


The Results

  • 12 managed brands
  • $1.3M+ earned revenue for brands
  • 130+ activated partners with sales
  • 15k sales generated 
  • 1M+ leads generated
  • 20+ campaigns launched