A global cruise line came to Matterkind for recommendations on audience engagement tactics, ad formats and platforms to drive site bookings. Matterkind resolved campaign overlap and frequency issues within the client’s programmatic-first approach and built a pay-for-performance approach to Dynamic Creative Optimization activation. By de-duping actual business results, this global cruise line was able to pay a single CPOB (Cost Per Online Booking) with no additional cost between partners in the same channel instead of a separate CPM for display and CPC for search.