Hawaiian Shaved Ice, a top name in shaved ice products, teamed up with their affiliate agency, Apogee, to explore opening new marketing channels. Having successfully launched a D2C affiliate program the previous year with Apogee’s assistance, the brand sought to further amplify their affiliate initiatives. This led to the exploration of a complementary affiliate marketing channel directing traffic to Amazon. Through their collaboration with Apogee, Hawaiian Shaved Ice discovered Levanta, an affiliate marketing platform for Amazon sellers, purpose-built to enable merchants to open their own Amazon affiliate marketing program.