New Balance approached Matterkind to help modernize its affiliate marketing program. The retailer had three main goals: 1) Diversify their partner mix, 2) Establish new strategic partnerships better aligned with brand strategy, and 3) Provide measurement and transparency supporting their long-term brand strategy. Explore how the Matterkind solution ensured agency channel and brand teams understood the types, value and influence of various partnerships, making Affiliate Marketing a true strategic asset within the New Balance media mix.