2023 Affiliate Industry Survey Results: brands and agencies focus investment on targeting and reporting transparency
Our just published 2023 Affiliate Industry Buyer's Guide and affiliate platform matrix revealed ...
Today Martech Record released its annual Affiliate Marketers Buyer’s Guide. The Guide is the result of 278 completed surveys of affiliate marketing advertisers, publishers and agencies between March and April 2023. The guide comprises three parts:
Some highlights from the results of the survey:
Interviews with brands, agencies & publishers indicates that while ecommerce growth is slowing, affiliate spend is relatively stable. For publishers, stable commerce revenue is helping offset other digital advertising declines and becoming a bigger percentage of overall revenue. For advertisers, discounts and deals often act as a buffer in an uncertain economy and, with more types of publishers pushing commerce products the opportunities for affiliate & performance PR teams is growing.
However, with this growth, the technology has not necessarily kept up. Most respondents indicated that the majority of their tech investment will be directed in house. The details where they indicate the biggest gaps in technology solutions are.
With the economy in a holding pattern it is difficult to make predictions. But, a few things seem clear:
The Guide details where this planned investment will be aimed and gives insight into why these trends are happening.
Also in The Guide:
Review The Guide Here: