The Martech Record Matrix: Influencer Marketing Platforms
As a product marketer running competitive analysis, a BD leader trying to ...
So we created a map. (Download the complete Affiliate Marketing Platform Buyer’s Guide Here).
As a product marketer running competitive analysis, a BD leader trying to differentiate my company’s product, or a brand-side buyer inundated with software pitches, two questions come to the fore when someone pitches a new SaaS tool:
The Martech Record Matrix tackles these questions head on. The affiliate marketing platform market has been flush with VC cash and buyer demand alike. It’s also a space with long established networks, upstart unicorns and well-capitalized upstarts that, on the surface, all sound a lot like each other.