Martech Matrix: 2023 Affiliate Marketing Platforms

We want to make it easy to think about where platforms fit.

So we created a map. (Download the complete Affiliate Marketing Platform Buyer’s Guide Here). 

As a product marketer running competitive analysis, a BD leader trying to differentiate my company’s product, or  a brand-side buyer inundated with software pitches, two questions  come to the fore when someone pitches a new SaaS tool:

1. Is this software purpose-built for smaller businesses or highly sophisticated enterprises? Put another way, does this company differentiate on simplicity or breadth of functionality for savvy operators?
2. At its core, is this company a white-glove managed service or is it a self serve platform. Is this firm selling me the Sistine Chapel or a really good easel and ladder?

The Martech Record Matrix tackles these questions head on. The affiliate marketing platform market has been flush with VC cash and buyer demand alike. It’s also a space with long established networks, upstart unicorns and well-capitalized upstarts that, on the surface, all sound a lot like each other.