Erin Cigich, CEO At Perform[Cb], Shares What’s Changed & What’s Changing in Affiliate Marketing

Erin Cigich now runs the company that hired her for her first job out of college. The CEO of Perform[cb] has served in multiple roles in the company since joining what was then called Clickbooth about 15 years ago. She began as an affiliate manager – a “boots on the ground account manager” in her words – and moved into overseeing the affiliate side of the business before becoming president and then CEO around the same time the company decided to build its own proprietary technology platform.