Is B2B The Next Big Opportunity For Partner Marketing? Q&A With Acceleration Partner'S Kevin Osborne
In this Industry Spotlight Q&A, Martech Record speaks with Acceleration Partner's SVP ...
Erin Cigich now runs the company that hired her for her first job out of college. The CEO of Perform[cb] has served in multiple roles in the company since joining what was then called Clickbooth about 15 years ago. She began as an affiliate manager – a “boots on the ground account manager” in her words – and moved into overseeing the affiliate side of the business before becoming president and then CEO around the same time the company decided to build its own proprietary technology platform.