Partnercentric’s Tom Rathbone Discusses Industry Challenges and How to Knock Down Barriers

The partnership industry has dozens of networks, thousands of publishers, countless compensation models and an increasing number of potential layers of technology and data that can either drive tremendous insight or add unnecessary complexity. Few people in the partnership industry have their hands firmly placed in more elements of the business than Tom Rathbone. As the former Head of Technology and current VP of Strategic Initiatives at PartnerCentric, Tom oversaw the company transition from a pure service play to platform offerings that integrated cross platform data. Straddling services, product and data while serving industry heavyweights has given Tom unique insight into where the industry is heading and what challenges need to be overcome.