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Smooth Operator, Season 1, Episode 8. Jamie Miles, VP ecommerce at Penske Media

Apr 15, 2024 by Martech Record

In the latest episode of Smooth Operator, we hear from Jamie Miles, the Vice President of ecommerce at Penske Media. She shares how she used her traditional journalism background (she started her career at New York Magazine) to become the managing editor of The Knot and then the managing editor of a new site for Hearst called BestProducts.com. That role marked her “first foray into ecommerce and affiliate marketing,” Jamie said. Despite the new focus, the foundation of ecommerce was still about content and trusted content creators. “I think it’s interesting to approach this from a traditional journalism background because that’s at the heart of what we do.”

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Throughout the conversation, Jamie shared her insights on the evolving landscape of affiliate marketing and e-commerce. As ad budgets are constricted, she said she’s watched merchants get savvier in knowing what they’re looking for, particularly when it comes to ROAs. 

“So you have to be very strategic about the levers that you use,” she said. 

Looking ahead, Jamie sees opportunities for unique experiences and curated products to thrive in e-commerce. Penske Media’s Robb Report exemplifies this, offering a luxury gift guide highlighting one-of-a-kind experiences and luxury products. 

Throughout the interview, Jamie identifies how adaptability, data-driven strategies, and a commitment to the user experience have remained crucial to success in ecommerce – something she doesn’t see changing anytime soon.

Smooth Operator is a podcast where we explore the business of commerce content. Commerce content is emerging as a critical revenue driver for media and publishing companies. However, best practices for building a commerce content organization’s operations, sales, technology, and culture are still evolving.   

Smooth Operator is a podcast where we explore the business of commerce content. Commerce content is emerging as a key revenue driver for media and publishing companies. However, best practices for building the operations, sales, technology, and culture of commerce content organizations are still evolving.