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As the Director, Marketing Europe and APAC, you direct the development of company marketing programs. You are responsible for assessment of existing and potential markets, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Your activities may include technical sales support; product advertising/promotion; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s).
Devise and execute integrated marketing growth strategies and thought leadership in line with regional revenue goals
Manage the European and APAC marketing team goals and budget, ensuring judicious allocation and tangible outcomes
Spearhead cross-functional endeavors to deliver comprehensive go-to-market strategy
Boost brand awareness across EU markets with pioneering campaigns and thought leadership
Guide, nurture, and grow a team of 5 marketing professionals to reach their full potential.
Proactively adjust marketing strategies based on an astute analysis of regional market trends
MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Extensive experience in a strategic marketing role within B2B, SaaS, or digital marketing. Familiarity with affiliate marketing industry
Proven leadership in guiding teams through rapid growth within brisk environments.
Robust analytical prowess, including financial stewardship and return on investment optimization
Exceptional communicative skills for potent cross-cultural and multifunctional cooperation
Skilled in maneuvering through the digital marketing/media landscape, attuned to cultural subtleties
Flexibility to travel as needed especially between London and Brighton offices
Degree in Marketing or related field, or comparable experience
At least 7 years in a significant strategic marketing role
Minimum of 3 years in a leadership position
Fluent in English; proficiency in additional languages is beneficial
Eligibility to work in the UK
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance – Only be satisfied with complete success – Kaizen
Passionately Professional – Take an uncompromising approach to your work and be determined to be the best
Hypothesize – Practice – Validate – Shikumika – Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction – The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! – Always be conscious of time – take charge, set clear goals, and engage your team