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Director of Growth.

Full time

At Backbone, we live by the mantra that passion drives results. We are insiders of the outside and it’s our job to advocate for the brands we believe in. But to us, it’s more than just a job, because we live those brands day in and day out. We’ve always believed it’s possible to bridge the gap between work and personal passions, and our team is full of talented people who share in that vision. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle. Find out more about us at


The Job

The Director of Growth will be the voice and face of Backbone wherever the pursuit of new business takes us. They will bring with them an extensive professional network of marketing, media and e-commerce decision-makers at brands in the broader lifestyle category. They will be responsible for developing the new business pipeline by finding and qualifying new prospects on the ground at key events as well as virtually from their desk. This role will collaborate directly with the marketing and leadership teams to identify, develop and implement strategic growth opportunities.


The Work

  • Have and maintain a deep knowledge of modern media and marketing tactics
  • Lead consultative sales processes with sophisticated national brands
  • Be responsible for exceeding revenue goals by acquiring new business in the outdoor, hospitality, fitness, sport, travel, luxury, automobile, direct to consumer, e-commerce, growth marketing and/or lifestyle industries
  • Create and execute strategies to expand the business, increase revenue, and achieve strategic objectives
  • Identify potential new clients, products and markets and develop strategies to capitalize on
  • Develop and implement business strategies to promote and differentiate the agency’s services and offerings
  • Provide strategic guidance and direction to the executive team


The Essentials

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

  • 10+ years of experience in business development and/or sales
  • Excellent forecasting, financial and contract negotiation skills
  • Significant experience leading teams to execute all aspects of transactions including planning, analysis, proposal development, negotiation, execution, and integration
  • Established, strong and current network in key lifestyle industries
  • Established relationships and leads in major markets including Los Angeles, New York City, Chicago, Denver and/or Austin.
  • Ability to handle projects with multiple work streams, with proven success over a wide variety of business opportunities
  • Strong presentation and relationship management skills
  • Ability to maximize value by thinking win-win and utilizing advanced negotiating strategies
  • Entrepreneurial spirit with the type of hustle that makes things happen


Compensation: At time of posting, $100,000 – $130,000 annual base salary plus highly-competitive sales goal bonus. This position’s full compensation is target-based on contribution, company performance, and/or individual results achieved; the specific incentive plan and target amount will be determined based on the role and breadth of contributions 


Comprehensive Benefits:

  • Medical coverage (including Employer 100% paid option)
  • Dental coverage
  • Vision coverage
  • 401 (k) match
  • Wellness benefit
  • Home office stipend
  • Professional development/education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company-wide offsites
  • Remote/hybrid workplace


Perks: Our culture creates the vibrant energy that fuels what we do and what we stand for. Flex time, powder days, wellness incentives, flexible work arrangements, team hikes, floats, runs and playtime

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

About Backbone Media: We are the country’s leading active lifestyle media agency. For 26 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.


Everything we do is backed by an internal culture of true believers with passionate, personal connections to the outdoor world. We don’t stand still. We can’t help but protect the environment and access to the outdoors in our actions. And we get stoked on amplifying the brands that want to make big things happen.


Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.


Please no phone calls regarding job inquiries.