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Senior Director of Affiliate Marketing.

New York

Full time

Nine years ago, Jennifer Bett Meyer and Melissa Duren Conner identified a gap in their field of media relations — and acted on it. In 2014, JBC was born in New York City with the mission of creating a more thoughtful approach to public relations, and today, it has made good on that initial vision. Now with offices in New York City and Los Angeles, JBC has since grown into the premier media relations agency for fast-growing, venture-backed startups in industries spanning fashion and beauty, health and well-being, food and beverage, technology, social impact, home and more.

In April 2022, JBC added an entirely new service, launching our own in-house Affiliate Marketing division. We believe a brand’s earned media should work seamlessly alongside their affiliate marketing to generate results, and at JBC, we fully integrate our affiliate strategies with our media relations efforts to better streamline goals.

JBC is an agency of humans. We work in media relations because we’re people’s people, and we love to collaborate with our brand partners as they achieve your goals. We build meaningful relationships with our partners on the pillars of transparency and honesty, working to secure market share and a defining foothold within our brands’ respective categories.

Position Reports to: Head of Growth

Position Overview:

The Senior Director of Affiliate Marketing is responsible for setting up and managing affiliate programs and relationships on behalf of our brands. They will have a holistic understanding of the affiliate program as a business. They should be able to frame a strategy based on performance metrics, implement that strategy through our client’s publishing partners, and dissect campaigns using hard data and analysis. In the midst of rapid change, they can get the job done and push programs forward, managing stakeholder interests and expectations along the way.

If you’re a fit for this role, you should be able to give examples of the affiliate programs you’ve managed and their impact on revenue. It is essential that these — and the affiliate marketing strategy behind them — be analytics-driven. You should also be able to discuss solutions for the unique challenges of negotiating with both internal and external stakeholders.


  • Support the strategy, implementation and analytics for the affiliate program.
  • You’ll nurture vital agency and publisher relationships and simultaneously interpret data and validate that affiliate results are achieving the necessary ROI.
  • You have experience identifying and evaluating KPIs and providing concrete recommendations both in terms of investment and creative opportunities.
  • You have experience working with cross-functional teams and have managed at least one direct report.
  • Forecast website traffic and sales results based on your campaigns and their associated budgets.
  • Additional qualifications include strong project management, communication, and negotiation skills, as well as the ability to work with and analyze technical data.
  • Growing the network of affiliates, monitoring sales from affiliate sites, and helping with affiliate questions or concerns.

About You:

  • Bachelor’s degree
  • 7+ years of affiliate marketing experience at a start-up, agency or similar environment
  • Candidates with an affiliate background in e-commerce or DTC companies are ideal, but experience in publishing would also be well regarded.
  • Highly analytical, comfortable using data to make decisions and set priorities
  • Proficiency with 3rd party affiliate tools (e.g. Impact Radius, Rewardful)
  • Knowledge of affiliate marketing and industry best practices
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience in successful client management
  • Skilled writer and communicator
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Vaccination against COVID-19 is a requirement if hired; including one booster dose. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.


JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth, but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

  • Unlimited paid time off policy, including vacation + additional paid caregiver leave
  • 4-day workweeks in Summer and early office closures on Fridays at 1:00 p.m. Fall through Spring
  • 12 weeks paid leave to bond with a newly born, adopted or fostered child, with a 6 month waiting period for full-time employees
  • Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Years Day
  • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
  • In-house committees who plan monthly programming as it relates to internships, team-building, community service, employee recognition and more
  • Monthly reimbursement toward cell phone and home wifi
  • Flexible working schedules and hybrid return-to-office with Fridays always remote
  • No waiting period for paid sick leave + additional paid days for Covid sick leave
  • Open bereavement leave policy, including pregnancy loss
  • Agency-wide Monthly Mental Health Days and Stipend
  • Additional Mental Health paid time away for parents each week

Job Type

  • Full-Time

Job Location

  • Ideally hybrid: remote + in-office in New York, NY or Los Angeles, CA
  • Open to fully remote candidates


Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.