Subscribe to Our Newsletter.


VP, Product Management.

New York, NY, United States

Full time

Rakuten Advertising


Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.


Collective Voice is opening the influencer world to all storytellers. Through technology, relationships, and education, we give our creators a space where they can grow and flourish, and we give marketers the opportunity to connect with creators that will fuel their brands. (You could call it a win-win.) Influencer marketing is estimated to be a $16b industry in 2022, which makes this an incredibly exciting time to join the Collective Voice team and be part of the greater Rakuten organization. As we continue to grow, we’re committed to maintaining the positive candor, encouragement, grit, and fun vibes that make this team so special. If you’re game for contributing to a team that has built on years of exceptional growth and now stepping into the role of full-blown industry leader, well – we’d love to hear from you.


Collective Voice is looking for an analytical, entrepreneurial, and creative Vice President of Product Management to help us grow our creator marketing business. Reporting to the GM, you will be responsible for leading a team that owns the strategy, roadmap, and development of our product portfolio including our creator and retailer facing tools, as well as our internal systems.


Candidates should have a refined data-driven approach to product development, exhibit strong verbal and written communication skills, and display an ability to balance multiple competing priorities while maintaining a rapid pace of product delivery. This means owning, managing and especially analyzing our existing products to identify both growth opportunities as well as products that needs to be tweaked, changed or retired.


You will work closely with stakeholders across the business (business development, creator management, marketing, campaign management and business operations) as well as partner with our engineering team to lead appropriate prioritization and tradeoff discussions. This requires strong cross-functional collaboration skills, negotiating amongst a variety of business requirements and building consensus when competing priorities exist to ensure we execute on our vision and mission at Collective Voice.


To be successful in this role you should have a passion for the creator space, with deep knowledge of how creators interact with platforms, what they want from retailers and what is happening in the competitive space. You will be expected to take this knowledge and transform it into our strategic vision as well as communicate widely within the business about how we will achieve our goals. This is a pivotal role in the organization and a strong desire to see creators and retailers alike succeed at Collective Voice is a must.



  • Work with the Collective Voice leadership team to ensure a robust product vision and roadmap is set and adhered to across the organization.

  • Think strategically and continually evangelize that strategy throughout the business.

  • You will hone a compelling product strategy that includes a strong understanding of:

    • How we reach across a wide customer base (and who that customer base really is)

    • How we use our vision and mission to guide winning in the creator space

    • How to differentiate our products from competition

    • How to build compelling and remarkable products for our creators, retailers AND our own internal team​


  • Collaborate with key stakeholders – GM’s, engineering and cross functional leaders to develop strategic product planning and prioritization OKRs and longer term investment plans.

  • Represent product management at the executive level while working well with your peers.

  • Empower PMs in the organization to work effectively and get things done.

  • Foster a strong product culture that focuses on the importance of execution – relying on continuous, rapid testing and learning.

  • Develop processes needed to run product development efficiently, prioritize product decisions, and launch products. This includes experience with multi-function go-to-market planning, writing simple product requirement documents and navigating cross-functional input and trade-offs for products.

MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must have a deep background developing product in one or more following:

    • Creator marketing industry

    • Global e-commerce or technology platform

    • Digital media or ad tech industries

    • Merchant experiences including onboarding, dashboards and toolsets

  • Demonstrated leadership skills in managing priorities, delegating, and influencing.

  • Communicate effectively, written and verbally, across a diverse set of audiences, internally and externally.

  • Direct hands on experience with writing user stories and coordinating/prioritizing conflicting requirements in a complex enterprise environment.

  • Demonstrated ability to manage, mentor and develop a high performing and at times geographically dispersed team

  • Proven excellence as leader in product management, capable of driving high-impact initiatives that deliver meaningful business results

  • Ability to juggle multiple priorities in a fast-paced, dynamic environment, with a strong bias for action



  • 15+ years of increasing responsibility in software, internet, or consumer product management or similar roles in management or consulting.

  • Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes; experience with financial modeling and statistics is a plus





Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance – Only be satisfied with complete success – Kaizen
Passionately Professional – Take an uncompromising approach to your work and be determined to be the best
Hypothesize – Practice – Validate – Shikumika – Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction – The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! – Always be conscious of time – take charge, set clear goals, and engage your team



Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.




At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.


USD $172,260.00 – $321,420.00 annually


Rakuten Advertising