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Gen3 Marketing - Leading Performance Marketing Agency Specializing in Affilaite Marketing
Austin, TX, Dallas, TX, Houston, TX, Seattle, WA, Los Angeles, San Francisco, CA, San Diego, New York, NY
New York, NY, United States
Jobs in affiliate marketing & commerce are typically on marketing teams and at advertising agencies, and affiliate marketing platforms and networks.
Great question. Here is a breakdown of the types of jobs
Publishing companies are generally trying to do three things:
Affiliate marketing is one way publishing companies sell advertising. Affiliate revenue is unique because the link that drives revenue usually sits within the content, rather than off to the side, like banner ads or sponsorship. And the payment to the publisher is made after the sale and is based on a pre-negotiated commission rate. These differences impact the roles available. Here are the types of jobs:
Marketing teams: companies that produce products and services often have marketing teams responsible for creating awareness, consideration and preference for their products and services. Affiliate Marketing Managers are responsible for identifying and creating a publisher recruitment strategy, finding and recruiting publishers to market their brands, negotiating terms and and managing their program, usually through an affiliate marketing platform like impact.com or Partnerize.
Agencies: Large agencies and independent digital agencies often have affiliate teams. Agencies that primarily do affiliate marketing are called OPMs (Outsourced Program Management). As more commerce editors become responsible for content, PR agencies often have affiliate teams. These affiliate teams are responsible for identifying publishers to work with, pitching the publishers stories, reviews, negotiating rates and managing the program through an affiliate platform like Rakuten, impact.com, CJ, Awin or any of the above named platforms. Here is a list of agencies that manage affiliate programs.
Platforms and networks: Affiliate marketing platforms or networks help automate the connection between advertisers and publishers. Their basic role is to track users that click on affiliate links and eventually purchase a product, report this behavior back to the advertisers and publisher and execute payments to publishers. Sometimes networks have service teams that will help identify and recruit publisher partners. Here is a list of affiliate platforms & networks. Typical jobs at an affiliate marketing platform or network are:
Yes! Most jobs listed on Martech Record’s job board are remote! If you live outside a big city or are pursuing a digital nomad lifestyle affiliate marketing offers a great opportunity to create your own schedule and connect with others online. In person tends to matter for a certain amount of events and conferences during the year. But, for the most part, remote work is not only tolerated, but encouraged in the affiliate marketing industry.