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Brand building & affiliate: how two disciplines are colliding and impacting each layer of the funnel.

May 9, 2024 by Michael McNerney
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Commerce has converged with content and marketing, creating operational, strategic and measurement challenges. But also huge opportunities. 

But how do you attack these opportunities when arbitraging search and social is no longer viable? Leading marketers from Forum Brands, Konvergence Podcast, LaRue PR and Paul St debated different approaches from storytelling & PR to advanced arbitrage leveraging brand equity. 

This event was supported by our Partner Rakuten Advertising.

 

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