Growth Recipe: Mix Innovation, Curation, Credibility, And Authenticity; Add New Products To Scale.

Thursday afternoon Martech Record convened a group of publishing industry innovators. Lynda Mann, SVP of Commerce at Digital Trends forged her career at The Wirecutter and helped build it into the business that was acquired by the New York Times and is now applying her lessons learned at Digital Trends. George Whitfield, Founder of FindOurView used his PhD from MIT to build out an AI tool to read and summarize thousands of reviews into simple, credible language. And Walter Haas took his experience working in all forms of digital marketing to found GIST, a platform that creates trust in the digital shopping experience through social recommendations.