Happy Hour Participants Make Bold 2021 Predictions

Affiliate veterans gathered virtually on Thursday, January 14, to reconnect after an unexpected year. On Thursday, January 14, a group of Vegas-missing industry veterans gathered for a virtual happy hour and networking event. Moderators competed for the best Vegas themed backgrounds while old colleagues greeted each other over cocktails. But the event was not entirely social. To facilitate networking, attendees were assigned to breakout rooms based on trending affiliate themes. These groups were asked to share predictions and lessons for the performance marketing industry. The B2B breakout room, led by Erin Kerr of All Inclusive Marketing and group presenter Adam Westreich, Affiliate Marketing Consultant at Westreich Consulting, concluded that 2020 was the year that proved B2B exists as an important affiliate vertical. If he could have told his January 2020 self anything it was “this market actually exists!” The group predicted content publishing would continue to grow in importance since the B2B purchase process involves more learning, more touch points and more decision makers. Brett Kauffman, COO at Phonexa marveled that –