MARCC Coverage: The Changing Face of the Affiliate Agency Ecosystem

A few years ago, the affiliate agency world was pretty quiet. Quietly effective. Quietly vigorous. Quietly innovative. But…well… quiet. If you wanted great affiliate strategies and results, you went to one of the high-performance OPMs that have led the way to the best outcomes. A small (read: tiny) number of other agencies delivered outstanding results in our industry. But until recently, many of the full-service and digital agencies that offered affiliate services were nowhere near the bleeding edge.