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Martech Record Newsletter: 1/13/22

Jan 24, 2022 by Martech Record
Q4 affiliate agency accounts wins: Acceleration Partners (Remote): Betterment, Bubble.io, Credit Sesame, Nearside, NorthOne,Vivid Seats All Inclusive Marketing (Vancouver/Remote): APOLLO Insurance(Canada), Boast.ai (US), Evolve Vacation Rentals (US), Sortly (Canada) Backbone Media (Colorado): Dragon Alliance, Lolë, Smith Optics, Tecova DMi Partners (Philadelphia): Anthroplogie, Camuto, Clorox (Burt's Bees, Natural Vitality, Rainbow Lite, and Neocell), Lively, Vince Gen3 (Philadelphia): Afloral, CoinTelegraph, Collections Etc, Curiosity Stream, DiscountMugs,Domain Money, Ernst & Young Taxchat, Fast Bar, Kadenwood, Native Shoes, Parsley Health, Pharmaca, ProLon, SarahFlint, Skiplagged.com, TireBuyer, VirtuAcademy Hamster Garage (Chicago): Animoto, Better Not Younger, Bloomscape, Bump Boxes,Cube tracker, Filmr, Lookout,Stix JEB Commerce (Idaho): Cotopaxi, Evenflo, Revival Animal Health LT Partners (Remote): Andie Swim, Parachute Home, Personal Capital Neo (LA): DiDi Ovative (Minneapolis): rue21, Slumberland, US Cellular PartnerCentric (Remote): Empower (FifthThird Bank), Infobase, Hometown Here, Ram Tools Silverbean (Remote): GoCity (US), Jabra (AU), Ralph Lauren(UK, EMEA), Revolut (Global), Virgin Australia (AUS) To submit account wins/loses/in play for publication email publisher at martechrecord.com

Mergers, Acquisitions, Trends & News

Is Best Buy's launch of an affiliate marketing business the start of major vertical integration? (Digiday) After announcing the shutdown of Coupons.com (effective 1/31), Quotient ownership is in a battle with activist investors. Is there an affiliate play in sports coverage? New York Times acquires The Athletic in an all cash deal for $550 million. (Axios) Check our interview with newly appointed Acceleration Partners CEO Matt Wool. Ben Evans' annual industry trends presentation is so good it makes you jealous of his ability to communicate. The Consumer Technology Association reports that 39% of time spent with media is with user generated content. (Variety) Shopify is building robot stores to compete with Amazon. (Charged Retail) Martech Record TopList: Top Products poised to change affiliate in 2022 and beyond. Curious about the trends of Amazon aggregators and what is means for the affiliate industry. Read part one of our analysis here.

From the Slack #jobs channel.

Throwback sports brand Homage is hiring an Influencer & Affiliate Marketing Manager (Columbus, Chicago, Remote) LT Partners is hiring a Head of Paid Media (Remote) Logistics platform CH Robinson is hiring an Affiliate Marketing Manager (US, Remote) Assembly is growing its affiliate team with an Affiliate Marketing Manager and a Sr. Manager (NYC) USA Todays (Reviewed) is hiring a Managing Editor and Partner Content Coordinator (Cambridge, MA & Remote) Publisher Development Manager and other roles at Acceleration Partners. (Remote) Two roles at Amazon Associates Canada here (Seattle) and here (Seattle, Toronto, LA, Arlington, Austin, Nashville) Hamster Garage is hiring a Account Director and a Senior Account Manager (Chicago or Remote) Notable hires Former Alibaba exec David Lloyd is appointed Chief Customer Officer at Awin
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